“If you don’t understand your retention, then nothing else matters.”Brian Balfour (VP Growth, HubSpot)

How do you improve retention? Well, you need to keep bringing users back. The problem is, users don’t do this by themselves. Human behaviour is incredibly hard to change, and we need to rewire brains. We need to create habits.

In the following post, I’ll show you how to build habits around your product by critiquing a real-life startup. On the way, I’ll introduce you to a proven habits model and reveal a handful of tactics that can be applied to any product. See the full post on Medium.