…whatever decision or challenge or crossroads you face in your life, simply ask yourself, “What is essential?” Eliminate everything else.
Greg Mckeown, Essentialism
If you’re a marketing student in 2014, you should be stoked. Marketing is one of the most exciting fields to work in right now, and it’s rapidly evolving. So rapidly in fact, that your school’s curriculum can’t even keep up.
It all dawned on me in my final year of university. With graduation on the horizon, like many seniors I began putting my feelers out for a job. And, like many Ottawa students, one of the first companies I had my eye on was Shopify. Rapid growth, a great product, and a world-class company culture aside—they’ve got a freaking slide in their office alright?
So I eagerly went to one of their job fairs, an open-bar, ugly Christmas sweater party at their office (lol yep) and chatted up some Shopifolk about marketing roles. The shocking truth followed: Shopify doesn’t hire marketing grads.
Like a frying pan to the face, I realized good grades weren’t going to get me the exciting career I wanted. After all, the companies I was interested in weren’t running TV or billboard campaigns like we learned about in school.