Lambda’s Loop: A Growth Case Study

This is Part 2 in a series deconstructing Lambda School’s growth. I have no affiliation with Lambda — I just think it’s an interesting business. In Part 1 of this series, I answered the question: “Can Lambda School become a $100M business?”. Given strong signals of all “four fits,” I argued why Lambda might be successful. In this post, I’ll focus on how they might pull this off. One mind-expanding moment for me as a growth marketer came when I was introduced to the concept of growth loops. While funnels are great for breaking a growth model down, loops do a better job of showing how acquisition, product usage, and monetization are interconnected parts of a growth system. Lambda is…

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Can Lambda School Become a $100M Business? A Growth Case Study

This is Part 1 in a series deconstructing Lambda School’s growth. I have no affiliation with Lambda — I just think it’s an interesting business. When I graduated in 2014 with a 4-year marketing degree, I realized how little I learned that was directly applicable to the needs of employers. It wasn’t until spending an entire summer taking online courses that I landed my first job in the tech industry. Since then, I’ve been deeply interested in any novel approaches to education. From MOOCs to coding bootcamps, I knew there must be a better way. That’s why when I recently heard about Lambda School, I was intrigued. If you haven’t heard of them, Lambda School is essentially a coding bootcamp…

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How to Drive Growth by Making Your Product More Addictive

“If you don’t understand your retention, then nothing else matters.”Brian Balfour (VP Growth, HubSpot) How do you improve retention? Well, you need to keep bringing users back. The problem is, users don’t do this by themselves. Human behaviour is incredibly hard to change, and we need to rewire brains. We need to create habits. In the following post, I’ll show you how to build habits around your product by critiquing a real-life startup. On the way, I’ll introduce you to a proven habits model and reveal a handful of tactics that can be applied to any product. See the full post on Medium.

Modernize Your Marketing Degree: 6 Tips from a Grad Who Learned the Hard Way

If you’re a marketing student in 2014, you should be stoked. Marketing is one of the most exciting fields to work in right now, and it’s rapidly evolving. So rapidly in fact, that your school’s curriculum can’t even keep up. The sad truth is that even top university marketing programs will leave you ill-prepared for the real world. A degree in marketing doesn’t cut it anymore—at least not without a little modernization. Shopify: We Don’t Hire Marketing Grads It all dawned on me in my final year of university. With graduation on the horizon, like many seniors I began putting my feelers out for a job. And, like many Ottawa students, one of the first companies I had my eye…

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The MOOC Revolution is Just Getting Started

There’s been a lot of debate over whether MOOCs are simply a passing craze or whether they’ll change higher education for good. While I won’t go so far as to say we’re looking at the end of class in the traditional sense, I think we’ve got some exciting stuff to look forward to. With a deep interest in this industry, and having pretty much become an online learning junkie since grabbing my brick-and-mortar university degree in May, I’ve come to realize that MOOCs have a lot of potential—just maybe not in the way many had predicted. Capitalism 101: Competition Breeds Quality As any commerce student will tell you after their first semester: competition is a great thing for consumers. It drives…

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